How….Big Is Your “WHY”

by admin on December 26, 2009

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How important is it to you that you reach a goal?

How important is it to you that you finish a project?

How important is it to you that you accomplish any task that you set out to do??

What a strange group of questions… but really it all boils down to one thing…How much importance do you place on a goal, project or task…??

That is hands down the deciding factor ….will you achieve what you desire or will you fail….

Why do you set those goals… just so they can be broken…?? WHY??   WHY???


Here is a short article by Denis Waitley that gets right to the point…

I have a suitcase for you. In that suitcase there is $1 million in cash. The suitcase is sitting in a building that is about an hour’s drive from where you are now.

Here is the deal: All you have to do is get to this building in the next two hours. If you get there before the end of the two hours, I will hand you the suitcase, and you will be a million dollars richer.

There is one catch, however. If you are even one second late, our deal is off, and you will not get a dime. No exceptions! With that in mind, what time would you like to leave?

Most people would respond to that scenario by saying that they would leave right now. Wouldn’t you?

So off you go. You jump into your car and start driving for the building. You are excited and are already starting to plan how you are going to spend your million dollars. Then, suddenly, the traffic comes to a complete stop. You turn on the radio and find that there has been a series of freak accidents between you and the building and there is no way to get there!

Now what would you do? Would you give up and go back home? Or would you get out of your car and walk, run, hire a helicopter, or find some other way of getting to the building on time?

Now let’s suppose for a minute that you are driving to an appointment at your dentist’s office. The traffic again comes to a stop. Amazingly, there have been freak accidents between you and your dentist’s office. What would you do then? Probably give up, go home and reschedule!

What is the difference between these two situations? It all comes down to why. If the why is big enough; the how is usually not a problem. This compelling why is connected to your personal objectives, mission statement or magnificent obsessions. It is the basis of your motivational support beam. Truly motivated people are able to identify and tap into the power of a compelling why in everything they do.

—Denis Waitley

Reproduced with permission from the Denis Waitley Ezine. To subscribe to Denis Waitley’s Ezine, go to Copyright 2009 Denis Waitley International. All rights reserved worldwide.


Is your why big enough to motivate you to completion? If not…. you will never achieve your goal!!!

So Make sure that when you set a goal or plan an action..that you have a big enough why..or you are most likely for fail..


Jennifer Akers March 3, 2010 at 7:45 pm

Great advice on goal setting. I’ve often been told the first step in business is to figure out the ‘why’ behind your dream. It’s not ‘to make money’ because there are reasons underlying why people want money. As the story shares, it doesn’t matter what your goal may be, you can overcome obstacles when you know why you’re headed in that direction.

Kathy Jodrey February 2, 2010 at 4:05 pm

Hey Paul,

Thanks for this great reminder. Without a powerful Why it’s just too easy to give up on things at the first sign of difficulty.

Many people think their Why is about money but that’s not really definitive enough to create such urgency that we call Nick to fly us out of the maze of traffic! If it’s money that you desire, it’s important to identify the ways in which it will change your lifestyle, such as being freed from financial worry (avoidance of pain) or having the resources to be able to pay for extras like vacations, fancy cars, etc. (attaining pleasure).

Of course, it’s not all about the money – just using that as an example…

Steve Hachey January 26, 2010 at 10:31 pm

Thanks for sharing that great story from
Denis Waitley. He is a great man and we
can learn so much from him.

We all have our Why and we should have
it written down to remind us WHY we live
the way we do or should. Every once in a while
when we hit a bump in the road, revisit your WHY
and get back on course.

Thanks Paul….


Jennifer Hart January 16, 2010 at 6:02 pm

Awesome Paul! I have been told this before in MLM that it is very important to know your “WHY” so that you will never give up, even in the face of obstacles. Your post is such a great reminder to hold the Vision, no matter what, and eventually the hows will appear for us to take action on and achieve our goals. Thanks so much for sharing!

Kimberly Castleberry January 13, 2010 at 1:32 am

The passion of our WHY determines which obstacles will stand in our way. When our why is huge, we are lifted, and able to see over the things that come our way. Many people today who fail have a little tiny puny why that they aren’t passionate about. For them, there is no lift and even the smallest of obstacles becomes a massive barrier to success. Rather than start chiseling at the barrier, its far better to get a bigger why and see over it! Thanks Paul!

Eric Goldstein January 12, 2010 at 10:49 pm

Great post Paul!

It’s all about the WHY… If you
have a big enough WHY, then the
HOW just shows up:)

Robin Lynn Brooks January 11, 2010 at 11:21 pm

Ha! Ha! I would definitely find a way to the money! And the dentist, nah…. It can wait! It is so true without a motivating factor strong enough to keep one focused on the big picture, we let things fall to the wayside. Great points to share and a refreshing post to read, thanks!

Nick Logan January 8, 2010 at 3:15 pm

I’ll fly you there Paul. Interesting way to look at the obstacles. Expect them. When you know your “why” the obstacles are worth it right? Well…only if you why is BIG enough.

I love flying as a job, but it is a job. My why has to do with the picture on your banner. My biggest why has to do with quitting my job as a helicopter pilot, living in Michigan during the summer (that is where my family is) and traveling the country in an RV from October to May to WARM climates. Of course I will never give up the online aspect, I will always have my Macbook with me…
thanks for letting me share my why Paul. I remind myself of this everyday and I’m getting closer and closer everyday

jean January 7, 2010 at 7:48 pm

I can relate to this Paul,
Our why keeps us going and on track
thanks for sharing.

Theresa Moss January 7, 2010 at 5:44 pm

Hi Paul,
I agree, If you just focus in on what is the most important reason that you do what you do, and never, ever lose sight, you will continue to leave your comfort zone in order to reach your ultimate goal. The rewards are worth the discomfort!

Jose H. Caraballo January 6, 2010 at 3:42 pm

“without a big enough WHY you will never have a good HOW” I heard that somewhere and it always stayed with me.

If your why isn’t big enough, you will basically run out of energy and/or enthusiasm right when things get a little tough. In this case why start at all?

Great information to start the New Year! Thanks for sharing.

Scott Phares December 28, 2009 at 10:22 pm

So very true, thanks for sharing this! I think a lot of people, myself included at one time, have “dabbled” in things just “to see” if they would yield success, without that all important WHY in the equation to keep us motivated and persistent, reaching any goal or any level of success is impossible.

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